📣 The Inaugural ADLabs Pop-Up in San Francisco
This is like Glossier for Fertility Science
When we said we were going all fertility this fall during the announcement for our new Fertility 101 Course this weekend; we meant it. This October we are launching the ADLabs Pop-Up focused on women’s health and fertility!
It has been 20 years since the original pop-up store popularized by the Japanese fashion label Comme des Garçons opened in Berlin. Its founder, Rei Kawakubo, a contrarian in the industry had a manifesto:
(GUERRILLA: a small group of independent people fighting for what they believe in) The Idea: To propose to the local population an array of interesting and creative merchandise in a new way, that is not beholden to seasons, or other industry dictates, and where what counts is the choice of goods and the spirit and the energy, rather than the appearance of carefully designed interiors.
In the spirit of Comme des Garçons (Like Boys), we are a small group of independent people fighting for what we believe in. The Idea: To propose to the local population an array of interesting ideas about women’s health and biotech in a new way, that is not beholden to how things have been done, or what the industry dictates, and where what counts is the experience, the spirit and the energy.
Our concept for ADLabs Pop-Up:
Creating an instant buzz;
Allowing for non-committal exposure;
Creating opportunities for brands to experiment;
Informal, cost-effective test beds for new products and concepts
The one-month event will showcase the pioneering fusion of science, community, and brands, bringing together a network of experts, researchers, and innovators focused on women's health and fertility.
For over a month, we will curate in-person experiences designed to cater to women in the Bay Area with knowledge about the latest advancements in fertility and women's health R&D.
Just as how the fashion world declared Fashion Weeks across the world to showcase the latest designs; AthenaDAO is declaring Fertility Month this October to show the general public the latest that the world of research and biotech have to offer to women.
💁♀️ What to Expect
A month of innovation and education in women’s health and biotech
Discover cutting-edge developments in women’s health while connecting with top researchers and clinicians. From exclusive talks and panels to demos and brand showcases, this pop-up is your gateway to the women’s health revolution.
Don’t miss your chance to be part of this transformative event!
🍸 In-Store Events
Join us for breakfasts and cocktails at different surprise locations where you can engage with fertility brands, innovators, and leaders - including two events in celebration of SF Tech Week! Here’s a sneak peek of the events lined up:
🛍️ Featured Partner Brands
Look to learn special announcements and product announcements at the ADLabs Pop-Up:
Fertiscore: Fertiscore is the first score assessing a woman’s fertility. Their AI model is based on the literature data and 20 years of research at two major fertility centers in France. They provide women with their potential fertility, and personalized advice to help them protect, maintain, and improve their fertility.
GlycanAge: GlycanAge offers a revolutionary at-home blood test that measures biological age by analyzing glycans, empowering individuals to take control of their health and aging.
OneSkin: Founded by an all-woman team of scientists, OneSkin is redefining the aging process with their OS-01 peptide, the first molecule to target cellular senescence, a central driver of skin aging.
Ovul: Ovul, the world's first AI-powered saliva fertility tracker, provides quick and accurate insights into your body’s rhythms with just a single drop of saliva.
Announcing more soon!
🎤 Featured Speakers
Our speaker lineup includes the leading voices and companies in the fields of fertility, longevity, and women’s health, across the globe, including:
Dr. Bérénice Benayoun: Assistant Professor, Gerontology and Biological Sciences, University of Southern California Leonard Davis School of Gerontology. Ph.D. Anna Butterworth: Managing Director, Ultra Violet Agency.
Dr. Jennifer Garrison: Assistant Professor, Buck Institute for Research on Aging. Co-Founder and Executive Director, Global Consortium for Reproductive Longevity and Equality. Ph.D.
Dr. Nicholas Gentry: Founder, LifeAhead. Ph.D.
Marina Gerner: Award-winning journalist and adjunct professor at the NYU Stern School of Business, who will also be hosting her official book launch party with us for her latest novel, "The Vagina Business".
Dr. Michaël Grynberg: Head of Department, Reproductive Medicine and Fertility Preservation, Antoine Béclère University Hospital. MD, Ph.D.
Dr. Joshua Johnson: Division of Reproductive Sciences, Department of Obstetrics and Gynecology, University of Colorado Anschutz. Ph.D.
Nikolina Lauc: Co-Founder and Chief Executive Officer, GlycanAge.
Dr. Lizellen La Follette: OB/GYN, La Follette OB-GYN & Aesthetics. MD.
Dr. Bonnie Maven: Founder, Vertility Health. Co-Founder, Vitra Labs. Ph.D.
Dr. Kutluk Oktay: Professor Adjunct, Yale School of Medicine. Director, Laboratory of Molecular Reproduction and Fertility Preservation. MD, PhD, FACOG.
Dr. Carolina Reis Oliveira: Co-Founder and Chief Executive Officer, OneSkin. Ph.D.
Dr. Vittorio Sebastiano: Associate Professor (Research), Reproductive and Stem Cell Biology, Obstetrics and Gynecology, Stanford Medicine. Founder and Scientific Advisory Board Chair, Turn Biotechnologies.
Dr. Arash Rafii Tabrizi: Chief Executive Officer, ScieNFT. MD, Ph.D.
Dr. Serhii Zatsarynin: Chief Executive Officer, Ovul. Ph.D.
Announcing more soon!
📆 Mark your calendars and get ready to experience the future of women’s health firsthand!
Stay connected for updates and don’t miss out on this extraordinary event.
We are still onboarding partners and announcing events - if you want to learn more, email us at community@athenadao.co.
Pssst...! Have you heard?
Learn more about our first Fertility 101 Course!!